Discover Mercanteinfiera Spring 2022's collateral exhibitions
#StoriaDiInnovazioneIn collaboration with Associazione Archivio Storico Olivetti A distinct path in three stages - typewriters, calculation machines, pc printers and cash registers - which aims to be a reflection on the design concept according to Adriano Olivetti: not just a powder to put on the product to sell more, as a metaphor of responsibility towards the environment, people, towards the destiny of the product and society. The models M40 and Lettera 22 will be on display, the portable typewriter that has won over great journalists and writers from Indro Montanelli to Oriana Fallaci, from Enzo Biagi to Ernest Hemingway.And then the Olivetti Valentine born in 1968 from the project of Ettore Sottsass and Perry A. King, the Divisumma 24 and 18, Summa 19 and Programma 101 computing machines, the desktop computer considered by a part of computer historiography to be the first true personal computer of history.
PARTIVANO I BASTIMENTI
Home sweet home AmericaIn collaboration with Massimo Cutò tells the story of Italian migrants journey who, in the early 1900s, embarked for America with large companies - Navigazione Generale Italiana, Lloyd Italiano, Fabre Line, just to name a few. They range from the posters of the elegant fumigating ships sent monthly to the church and municipal offices that advertised the new routes, to the advertisements for Italian products already a symbol of a pioneering “Made in Italy”; from the evocative family photos framed between the two flags to seal integration in the New World, to the ski stool, shoe shine, the humble destiny of many wop (without paper term by which the Italians were called). And then cockades, the dreaded Ellis Island health records that decreed the beginning or the end of the dream and the melancholy music for a distant homeland.
previous collateral exhibitions
Discover the collateral exhibitions of previous editions.
A MAN’S BACKBONE
The history of the tieA collateral show that tells, through the display of relevant items and supporting graphics, the story of the tie, a key accessory of a man’s wardrobe but, above all, an element with a long history and tradition that involves the world of textiles as well as glamour, elegance and everyday life.
BACK TO THE GAMES``Back to the Games``, in collaboration with the Video Game Archive of the Cineteca di Bologna and the Bologna Nerd Association, will take visitors on a journey through the history of consoles and their evolution.
THE GOLDEN TWENTIES
Life and fashion of the decade of Les Années FollesThe Golden Twenties. Life and fashion of the decade of Les Années Folles
At Mercanteinfiera Fall 2020, Fiere di Parma (October, 3-11)
BONANNI DEL RIO COLLECTION
The italian choiceA synergy on the wings of collecting: a passion that becomes a profession, a personal adventure that opens up an opportunity not only for those who do it but also for those who assist it, all this is summarized in the Bonanni del Rio Collection
in her shoes
Two steps in the history of footwearAn excursus into the world of footwear: two steps between some fundamental examples of the history of creativity and fashion but also of Made in Italy, of how the skilled hands of our designers and artisans have been able to make a significant international difference in a sector, that of fashion, which still sees Italy as the market leader.
STORIES OF THE CITY OF LUNA
Fragments of life in the shadow of RomeThe ancient city of Luni has always been known. Roman colony founded in 177 BC as a military outpost with the name of Luna. Its fortune was linked to the exploitation of marble (the current Carrara marble) which, from the port, was shipped to all destinations in the Mediterranean. The spirit of the exhibition at Mercanteinfiera will be to illustrate the fortune of a Roman colony that has flourished for the trade of Apuan marble.
How we playedDolls, toy soldiers and toy trains. A toy is never just a toy but a living material that brings everyone back to a magical elsewhere. A game is a story, a chapter of our time, there to remind us to remember: how we were and, why not, “what” we became.
The collateral that brings to the stage the remote past of the toy (1900- 1960) thus aims to be a dip into the world of memories, individual but also collective.
THE GLASS BEADS ROAD
From Venice to Timbuktu 15th-20th century“A traveler to this country brings no provisions ... nor ducats or drachmas. He must bring with him pieces of salt and nazhms (strings of glass beads) and some aromatic substance. ``
So wrote, in 1352, Ibn Battuta, a Moroccan traveler, on the road from Oualata, in present-day Mauritania, to Timbuktu.
FROM SHEET METAL TO DESIGN
Sergio Scaglietti's maieuticsSergio Scaglietti is an undisputed icon in the history of the automobile and a masterful expression of Italian creativity in the automotive sector. His innate flair, which he has been able to derive from sheet metal plates bold shapes capable of arousing the emotions of the work of art is represented by prestigious specimens from private collections as a tribute offered to the genius of the Master Carrozzaio author of the design of the most beautiful and elegant cars to the world.
Special sectionFirst edition of ``ILLUSTRATOR.``: An exhibition curated by Alessandro Canu and Jamais Vu which aims to highlight militant illustrators in the difficult but very rich independent circuit at the Mercanteinfiera.
Among the artists selected for this world premiere, James Kalinda, Notawonderboy, Isabella Bersellini, Johnny Cobalto, Federica Poletti, Centina and many others stand out.
THE STARS LOOK DOWN
The posters of the films by Anton Giulio Majano, king of TV dramaThe exhibition recalls, through posters, playbills and photo envelopes, the film career of Anton Giulio Majano (Chieti, 1909-Marino, 1994), known above all as the author of television dramas that have made history, but presented here in the role of film director.
BLUE OF GENOA
The origins of blue jeansThe origins of an Italian story that has crossed national borders to become a legend, transforming itself from Genoa blue to blue jeans. How the fabric was produced and colored, how it was used, how many times did it encounter great art and how many times did Italian cultural life go before it became property of the whole world.
THE SUBSTANCE OF FORMFranco Albini, master of Italian architecture, design and urban planning of the twentieth century, is reinterpreted here from different, and partly unpublished, points of view.
The path, curated by Giampiero Bosoni, is aimed at immersing viewers in the creative process and in the work of the master of Italian Rationalism
ON THE ROSY WINGS OF LOVE``On the Rosy Wings of Love`` will present original costumes for the works staged at the Verona Arena: the sophisticated fabrics worn by the Ethiopian princess Aida, the sumptuous embroideries of the gypsy Azucena in the Trovatore, the elegance of Elisabetta di Don's lace. Carlos of Valois.
MIA PHOTO FAIRMIA Photo Fair, born in 2011 from an idea by Fabio Castelli, is the art fair dedicated to photography and the moving image in Italy. MIA Photo Fair offers its visitors an exhaustive path on art photography by presenting Solo Show on the one hand and collective stands with a specific curatorial project on the other.
THE SEA SMILES FROM AFAR
Paintings, engravings, posters and objects around the imaginary of the seaTraveling towards the sea on a journey through stages between tourist guides, period clothes, photographs and advertising posters, we will understand how the languages of art and crafts have made the sea a place of the soul.
L’ORO MATTO E IL GIOIELLO
Fantasy in the first half of the twentieth centuryIt glitters, but it is not gold: it is plated, the material with which the bijoux were made in the factories of Casalmaggiore (CR), now collected in the only Italian museum dedicated to costume jewelery.
A journey into the world of imitation but also of fantasy, to discover small objects that still shine with their own light as if they were gold.
MUSES ON STAGE
A century of curtains and backdrops of the stage designers from Parma for Maria Luigia’s theatreThe collateral intends to investigate with an artistic cut in which the link with the Teatro Regio and its history can only stand out, the profile not only of a famous female figure but also and above all the face of a city and its development, artistic and cultural.
SECRETS OF QUEENS, QUEENS OF SECRETSWhat were the objects of the hearts of the queens? What are the objects of use that a special life and refined manufacturing made unique?
A journey through the memories of Maria Luisa, Margherita of Savoy and other rulers to discover how art ennobled habits and habitual gestures.