30 September – 8 October 2023 | Fiere di Parma

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What was bubbling in the pan

Collateral exhibition 17th Edition

In conjunction with the Villa Carlotta museum and botanical gardens located on Lake Como

a collection of early twentieth-century advertising posters and antique recipe books

A playful take on past and present, advertising and visual experimentation to understand how food has changed, and learn more about the distinctive traits of cuisine in the last century. 100 advertising illustrations by the greatest communicators of the day, such as Boccasile, Codognato, Dudovich and Metlicovitz which provide a fully-fledged excursus into Italy’s past. The illustrations, from the Paola Mazza Historical Advertising Archive, will be presented alongside an olfactory journey through “antique odours” recreated by Genoa-based fragrance designer Caterina Roncati.

  • 3 - 11 October 2015

  • Pavilion 4

In partnership with:
  • Museo Villa Carlotta

30 Sept - 8 Oct 2023 | 10.00 - 19.00
28 - 29 Sept 2023 | 8.00 - 19.00

Online Ticket: €12
On site ticket: €15

Fiere di Parma
Viale delle Esposizioni, 393A
43126 Parma, Italia